About Optimise Outsourcing

Optimise Outsourcing: Igniting Kenyan Potential

About Us

Welcome to Optimise Outsourcing, a British Kenyan company established by Maureen and Robert Fernandez. At Optimise Outsourcing, our fundamental mission is to unlock the remarkable potential of Kenya’s talented individuals, enabling them to embrace their passions and cultivate rewarding careers that not only bring personal fulfillment but also drive economic prosperity. We are fuelled by a resolute purpose, guided by a compelling vision, and deeply committed to delivering unparalleled value to SMEs in the UK, all while leaving a lasting positive impact on the lives of Kenyans and their families.

Our unwavering mission drives us to connect the dots between SMEs in the UK and Nairobi’s exceptional talent pool. We specialise in providing a swift, cost-effective, and reliable recruitment process that empowers our clients to flourish and succeed. Drawing upon our comprehensive knowledge of the local job market, coupled with advanced recruitment technology and cutting-edge techniques, we possess the expertise to swiftly deliver the finest talent to our clients.

Furthermore, we are devoted to supporting SMEs at every step of the way through the managed services we provide: recruitment, facilities, technology, HR, payroll, and support services. By offering these services, we create an environment that nurtures your journey towards building an outstanding offshore team that will deliver unparalleled value to your company. Our adept handling of these essential functions allows you to focus on your core operations while ensuring that your business is well-positioned to thrive in today’s competitive market. Through our meticulous approach, we aspire to become an integral part of your business’s success story, setting a new standard for excellence within the outsourcing industry.

Our Purpose - why we exist?

To promote Kenyan’s talented individuals to ignite their full potential, empowering them to pursue their passions and build fulfilling careers, that contribute to their own and the country’s economic growth.

Our Vision - What we want to become?

Our vision is to build the most trusted and respected outsourcing company in Kenya that delivers unparalleled value to SMEs in the UK while creating a positive impact on the lives of 1200 Kenyans and their families.

Our Niche – who we serve?

Connecting SMEs (10-250 staff) in the UK to Nairobi’s top talent through a fast, cost-effective, and reliable recruitment process, alongside outstanding managed services, propelling our clients to new heights of growth and success.

We utilise our in-depth knowledge of the local job market, as well as our advanced recruitment technology and techniques, to deliver you the best talent fast.

Our service offering is ‘Employee Leasing’:

Talent Acquisition: With our local expertise, we identify and assist you in recruiting the finest talent, guiding you through every stage.

Employer of Record: As the designated Employer of Record (EOR) in Kenya, Optimise Outsourcing adheres to all HR regulations, and we are legally responsible.

Comprehensive HR Support: Available 24/7, our HR experts collaborate seamlessly with your HR/line managers, furnishing any information you need.

Payroll Management: We handle all payroll processes with complete transparency, ensuring you maintain full oversight.

Regulatory Compliance: Optimise Outsourcing shoulders the responsibility for all legal and regulatory compliances in Kenya, ensuring adherence to the highest standards.

Round-the-Clock IT Support: Our dedicated IT team is available 24/7, working in tandem with your team to guarantee smooth operations.

Choose Optimise Outsourcing for a holistic, hassle-free outsourcing experience.

Our company values


Our Team

For our team, we strive to create an environment that encourages personal growth, fosters creativity, and provides opportunities for career advancement. We value their contributions, nurture their talents, and celebrate their achievements. We recognise that a supportive and inclusive workplace is essential for their success and overall well-being

Our Superpowers:

Local expertise, Global impact

Our deep understanding of the Kenyan recruitment market combined with a global perspective. We bring a wealth of knowledge and experience to the table, enabling our clients to access new recruitment markets and opportunities. Our collaborative approach ensures that our clients benefit from our local expertise and global reach.

Tailored solutions for your unique needs

Our commitment to providing personalised solutions that are tailored to your specific needs. We understand that every business is unique, and we take the time to understand your challenges and objectives. Our collaborative approach ensures that you get the support they need to achieve their goals

Competitive edge guaranteed

Outsourcing that helps you stay ahead of the competition: Our ability to help SMEs stay ahead of the competition by providing access to the latest tools, technologies, and trends in outsourcing. We understand that competition is fierce in today's business environment, and we offer outsourcing solutions that can give our clients an edge in the marketplace. Our collaborative approach ensures that our clients get the support they need to succeed.

Socially responsible & impacted outsourcing

Outsourcing that supports your social responsibility goals: Our commitment to social responsibility. We understand that more and more consumers are looking for businesses that are committed to making a positive impact on society. We offer outsourcing solutions that support your social responsibility goals and help them make a positive difference in the world. For every role you recruit in Kenya, this brings money and knowledge transfer into the Kenyan economy.

Our guarantee

Satisfaction Guarantee

Our team is dedicated to delivering high-quality outsourcing services that exceed your expectations. If at any point during our outsourcing services, you’re not completely satisfied, please let us know, and we’ll take full responsibility and work to make it right.

Join us at Optimise Outsourcing and unlock the potential of Kenya’s talented individuals while gaining a competitive advantage in your industry. Together, we can create a brighter future for both businesses and individuals, making a lasting impact on the economy and society as a whole.


FAQs About Paid Search Management

Looking to learn more about paid search management for your business? Browse our FAQs:

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.